THE TEAM BEHIND $AIR

$AIR was set up by music industry and marketing leaders to build a new pathway for artists into the world of Web3.

OUR FOUNDERS

Founders

Jake Murphy

FOUNDER

J
j

Jake is Creative Director and Founder of Clokkemaker. He has worked with some of the biggest brands, talent and technology platforms around the world alongside founding and raising capital for different startups and initiatives. As well as leading creative direction day to day for Clokkemaker and its affiliated brands, he sits on a number of advisory boards including technology platform Sphere, US United and is a founding member of The Freedom Project in partnership with House of Mandela. He is also a member of the PTTOW! Social Justice Task Force. Brands that Jake has worked on include; Warner Music Group, Ralph Lauren, Snapchat, Burberry, House of Mandela, Sony Music Group, Hypebeast and Gumball 3000. Jake has worked on projects for multi-platinum global artists including The Game, Chance The Rapper, Ed Sheeran, Bella Poarch, Ghetts, Gorillaz, Liam Gallagher and manages UK artist Jelani Blackman.

Founders

Benedict Lock

Founder

J
j

Ben is MD and founder of London creative agency The Sampling Project. He’s been on the board of a number of creative agencies and clocked over 20 years’ experience across pretty much every discipline in marketing; from experiential to TV, film and production to social and digital; with a career delivering campaigns for some of the world’s biggest brands across tech, fashion, alcohol, FMCG and entertainment including Nike, Adidas, Samsung, Amazon, Bacardi and Peroni.

Founders

Greg Mccann

Founder

J
j

Greg has worked with some of the biggest luxury brands in the world across digital project management, e-commerce, PR, brand development and media planning. His previous roles include brand and media consultancy for premium audio manufacturer Bowers & Wilkins and luxury watchmaker Watches of Switzerland. Prior to this he spent 5.5 years in a senior management position at LVMH where he managed teams across digital, e-commerce, PR and media planning for brands like Hennessy, Dom Pérignon, Belvedere Vodka, Ardbeg and Veuve Clicquot. He led music-based campaigns at Hennessy in partnership with Universal and Abbey Road Studios (of Beatles fame) with artists such as; Mike Skinner, Flohio, JP Cooper, Kojey Radical and Krept & Konan in a campaign that reached over 15M people. Prior to this he’s worked at Hendrick’s Gin and in digital agencies project managing development and marketing for a range of clients including Jack Daniel’s and Samsung.

OUR ADVISOR BOARD

Advisors

Monique Blake

Advisory Board Member

J
j

General Manager for Swizz Beatz Productions and VP of Marketing & Music for Verzuz / Triller, Monique became the very first member of Ape In Records’ advisory board. With over 20 years of music industry experience under her belt, Monique Blake has created a lane for herself that some can only dream about. Over the years Monique has worked for Soundtrack Studios, Elektra Records, Atlantic Records, J Records , RCA and is business partner to Grammy-Award winning producer and artist Swizz Beatz. If that isn’t enough, Blake helped turn Verzuz into music’s most influential livestream.

Advisors

Tom Windish

Advisory Board Member

J
j

Tom Windish is a booking agent for musicians. He’s also an artist manager, investor and entrepreneur. Tom started his own agency nearly 15 years ago and saw it grow to 80 employees and over 1000 artist clients. He currently works with artists such as Billie Eilish, Rina Sawayama and alt-J.

Advisors

Julie Nollet

Advisory Board Member

J
j

Julie Nollet spent more than 10 years in the music industry at a time when it had to reinvent its full model, working in labels such as Capitol Records, EMI, RCA and Columbia. She then moved to the luxury wines & spirits industry at LVMH to work on heritage brands such as Dom Perignon, Ruinart, Moët & Chandon, Krug, and Hennessy. Julie is currently the Global CMO of Hennessy, a brand historically involved in music culture which has cherished and supported artists since it was founded in the late 18th century.

Advisors

Dj Skee

Advisory Board Member

J
j

DJ Skee built an empire by consistently identifying the next trends in music and culture first. As a DJ, Skee is best known for introducing the world to artists including Kendrick Lamar, Lady Gaga, Post Malone, Travis Scott, and more on his TV and radio platforms. Skee has produced for defining artists of this era ranging from Snoop Dogg to Michael Jackson and composed music for top selling video game series like HALO and Ghost Recon. Skee has been honored with numerous awards and accolades including Mixtape and Radio DJ Of The Year, Billboard and Forbes “30 Under 30,” as well a mayoral proclamation in his hometown of St. Paul, Minnesota. In raw numbers, Skee has generated over 4 billion views and has a network of over 2 million followers.

Advisors

Greg Kahn

Advisory Board Member

J
j

Greg Kahn is a catalytic force in the technology, media and entertainment industries, renowned for connecting innovators with investors, growing brands and driving billions of dollars in transactional deals. A former award-winning executive at the Meredith Corporation and Publicis Groupe who received his MBA from the UCLA Anderson School of Management and undergraduate degree from the University of Pennsylvania, Greg’s powerful network of high-level business relationships and public sector leaders stretches from coast to coast and beyond. Earning the trust and respect of some of the biggest companies in the world, including Verizon, Comcast, Google, T-Mobile, Mastercard, Disney, Procter & Gamble, Nestle, Microsoft, Warner Bros, LG Electronics, Cox, GM, Bank of America and SwissRe to name a few, he has an unparalleled reputation for making the impossible possible.

Passionate about creating a world of ethical connections, both human and through technology, Greg is a founding member of the Gun Safety Alliance and the Emerging Tech Exchange (formerly Internet of Things Consortium), as well as a member of the Emma Bowen Foundation, the Guggenheim Technology & Innovation Council and an executive committee member of the UJA Federation of New York’s Entertainment, Media & Communications Division. Named a principal influencer driving IoT forward by Inc. and others, Greg is a regular keynote speaker and moderator at numerous industry events, including the Consumer Electronics Show.

Greg lives in Montclair, New Jersey, with his wife and two children.